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SWOT Analysis Track*SWOT Analysis Track

Strengths, Weaknesses, Opportunities and Threats

SWOT Analysis Track
After thorough explanation of what Strengths & Weaknesses, Opportunities & Threats exist in a business or situation:-

Ask Open questions to define:-

Positives
Negatives

Strengths?

 

 

Weaknesses?

 

 

Opportunities?

 

 

Threats?

 

 

For variety, you could make the second a Closed Card Call

Now prioritise all lists and form 2 matrices:-

  1. Opportunities on the X axis and Strengths on the Y axis
  2. Threats on the other X axis and Weaknesses on the Y
Open Question
Which of these Strengths can help us match the Opportunities?

As an open shout, place a dot in the square where there is a match voiced by a the Group. Any dissenters can have their 30 seconds, but generally one dispute in a series of squares should not cause any real problem.

As the topics are in priority order, a series of gaps in the top left hand corner of each matrix should give cause for concern and some sort of shift in attitude or performance will be required. If all the squares are full in this area, all is well.

Generally, the idea of using Pinboards will both speed up the process and allow better movement of those ideas where there is a question about which group they fall into.

Often, Strengths can be seen as Opportunities and vice versa.

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© Copyright 2010. Pinpoint® and Pinpoint Facilitation® are Registered Trade Marks.
All Website design & content are the copyright of Pinpoint Facilitation Limited,
Chalgrove, Oxfordshire UK. All rights reserved.